Project story
Captain SSL: Brand, Website & Social Media for a Technical Trust Service
Captain SSL required a customer-facing identity for a technical trust category. The project brought together a character-led brand mark, a website and social media creative so the service could present itself consistently across multiple digital touchpoints.
Project context
Captain SSL in context
SSL certificates are technical products, but prospective buyers still need to recognise the provider, understand the offer and feel confident enough to continue evaluating it. The project therefore needed to balance security-oriented communication with a more approachable brand presentation.
Design and delivery
A distinctive illustrated identity gave Captain SSL a recognisable visual anchor. That identity was carried into the website and social profile creative, helping the brand remain connected while the website provided more space for product and service information.
What the work delivered
The project scope includes logo and identity design, a WordPress website and social media creative.
Project scope
Services and deliverables
The scope below summarises the services and creative outputs associated with this project.
Selected project work
Selected project visuals
The selected visuals show how the character-led identity was applied across the website and social media presentation.
Further reading
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